Locaria is a leading multilingual marketing and linguistic services agency that operates across more than 90 global markets. We blend insights, data, talent and technology to take global content further for ambitious brands. Locaria is central to the global content solution of Stagwell, the challenger advertising network.

An Account Director who is responsible for overseeing the adaptation of global marketing campaigns for the North American & LATAM region. This role ensures that creative assets, messaging, and brand guidelines are localized effectively to meet the cultural, linguistic, and regulatory needs of specific markets while maintaining brand consistency. The ideal candidate combines account management and creative expertise to manage cross-functional teams and ensure campaigns resonate with regional audiences.

#LI-Hybrid

Team Management:

• Oversee daily operations of the Producers’ team in NA & LATAM timezone, ensuring smooth workflow and effective collaboration.
• Ensure that Producers accurately complete all internal and external status reports.
• Maintain the organization and order of asset library, working, and producers’ folders.
• Assign appropriate team members to projects based on skills and project requirements.
• Track and approve holiday requests for Producers.
• Lead the evaluation and personal development of Producers by setting clear targets and conducting regular one-on-one meetings, as well as annual performance reviews.
• Foster a positive, safe, and growth-oriented work environment.
• Lead the onboarding process for new Producers joining the team.
• Provide the view on expanding & reshaping the team according to business needs.

Campaign Adaptation Management:

• Lead the adaptation of global advertising campaigns for regional markets, including digital, social, print, TV, and OOH (out-of-home) channels.
• Partner with global creative agencies and local market teams to localize content, messaging, and visuals.
• Manage timelines, budgets, and resources for regional adaptation projects. Be ready to roll up their sleeves & manage projects by themselves if there’s a need.
• Ensure all regional assets are delivered on time and within scope.
• Track project performance and provide regular updates to key stakeholders.

Quality Control:

• Ensure all assets in regional campaigns come through a meticulous QC process including Clearance if there is a need.
• Ensure the final output aligns with brand guidelines and maintains creative integrity.

Global Involvement:

• Participate in global initiatives related to the accounts (QBR, etc).
• Participate in RFI preparation & pitch presentations when need be.
• Conduct retro sessions to identify learnings for future improvements.

• Strong understanding of global and regional advertising practices.
• Excellent project management and organizational skills.
• Strategic thinker who can translate business goals into clear execution plans across markets, channels, and teams.
• Strong interpersonal and communication skills to manage cross-cultural teams and stakeholders.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Creative problem-solving skills with a focus on delivering solutions.
• Be open to facing new challenges in areas you may not yet be familiar with.
• Knowledge of media channels and formats across different regions.
• Familiarity with legal and compliance considerations in advertising.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field would be an advantage.
• 5+ years of experience in a similar role, preferably in an advertising agency or global brand.
• Experience working with global and regional teams across different time zones.
• Proficiency in various tools (e.g., Trello, Asana, Monday, Figma) would be an asset.

Success Metrics:

• Timely delivery of regional campaigns.
• Effective collaboration with global and local teams.
• Positive feedback from the Client, high KPIs accomplishment.
• Adherence to brand guidelines and local regulations.
• Customised workflow that will contribute to the team's success.

Reporting Line: Associate Director, Creative Adaptation

You’ll Live Up To The Locarian Values

• We take content further
• We grow together
• Celebrating Individuality
• Doing good along the way
• With care
  

D&I statement

Locaria is global by nature and vastly strengthened by multicultural, international and eclectic teams. Working together to achieve shared goals, our employees recognise the importance of our core value ‘celebrating individuality’, and are supported by Locaria's breadth of cultural resources and insights that attract and retain the best talent.

We appreciate the unique perspectives and experiences that each person brings to our team and are fully dedicated to ensuring equal opportunities across the board, regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. If you have a disability or special need that requires accommodation, please let our team know.

Join our team and become part of a vibrant workplace and company culture that values and celebrates individuality!

Benefits

At Locaria, we’ve built a package that’s about more than just work; it’s about supporting your ambitions, your well-being, and your life. Some of them are:

Enjoy 18 working days of paid leave per year and an extra day off to celebrate your birthday, along with the flexibility to work from home up to 3 days a week and opportunities to work abroad. We encourage our employees to get involved in charity initiatives, so we give 2 extra days off annually for volunteer work. Additionally benefit from our Annual Wellbeing Calendar, offering dedicated sessions and initiatives throughout the year to support your health and happiness.